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MenuPro

MenuPro is a digital menu browser app startup, which began in 2024 on the island of Phuket, Thailand. The motivation for it’s creation was born out of a language barrier problem and poor customer experience in local restaurants.

My role & input

As a product co-founder I took it upon myself to do research, interviews, roadmap, design, testing, improving and final product delivery. Right now Menu Pro is a functioning business in Thailand with ambitious plans of expanding to other countries.

Services

Branding & Identity
Ui/Ux Design

Industries

Hospitality
Foodtech

Date

2023-2024

Menu Pro

MenuPro is a digital menu browser app startup, which began in 2024 on the island of Phuket, Thailand. The motivation for it’s creation was born out of a language barrier problem and poor customer experience in local restaurants.

My role & input

As a product co-founder I took it upon myself to do research, interviews, roadmap, design, testing, improving and final product delivery. Right now Menu Pro is a functioning business in Thailand with ambitious plans of expanding to other countries.

Services

Branding & Identity
Ui/Ux Design

Industries

Hospitality
Foodtech

Date

2023-2024

pains & challenges

Around 11 000 000 tourist visit
Phuket every year.

  • Around 75% of tourists speak poor English
  • 90% of Thai staff do not exceed elementary English level
  • Often paper menus contain very little information about the dish
  • Miscommunication leads to order mistakes
  • Guests often complain about poor customer service
  • Bill splitting often done incorrectly
  • Dish customization is a challenge
Goals
  • Reduce waiter-client interaction

  • Potentially increases average check

  • Deliver superior service

  • Make it fun to use

  • Eradicate language barriers

  • Amplify customer experience

  • Save time for the staff

  • Build customer loyalty

solution

A multilingual digital menu packed with features that minimizes client-waiter communication, saves time, allows for detailed dish description, dish customization, automation and so much more.

branding

Wordmark style logo inspired by a hamburger menu icon, which is a direct visual association.

guest interfaces

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Guest_int_3
Guest_int_1
Guest_int_4
Guest_int_5
Guest_int_6
Guest_int_7
Guest_int_8
guest interfaces
user benefits

The menu is always in user’s native language, vast dish options & settings that allow user to customize his order in any way imaginable & without waiter’s assistance. Significantly reduced guest – waiter interaction time. Interactive visual experience that adds a pinch of entertainment to regular dining.

manager’s interfaces

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Guest_int_3
manager_int_2
manager_int_3
manager_int_4
manager_int_5
staff interfaces
business benefits

Digital menus can be altered easily, no need to make changes & print new menus. Improved customer experience and level of service. Potential average order value increase. Brand awareness, less stress & legwork for the staff, service automation that saves time. Less room for mistakes.

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