Menu Pro

Multilingual digital menu app

overview

MenuPro is a digital menu browser app startup, which began in 2024 on the island of Phuket, Thailand. The motivation for it’s creation was born out of a language barrier problem and poor customer experience in local restaurants.

challenge

Around 75% of tourists speak poor English. 90% of Thai staff do not exceed elementary English level. Often paper menus contain very little information about the dish.

Miscommunication leads to order mistakes. Guests complain about poor customer service. Bill splitting often done incorrectly.

Around 11 000 000 tourist visit Phuket every year.

Objectives

Increase average check, reduce waiter-client interaction, amplify customer experience, eradicate language barriers. Deliver superior service, build customer loyalty & make it fun to use.

solution

A multilingual digital menu packed with features that minimizes client-waiter communication, saves time, allows for detailed dish description, customization, automation and so much more.

Wordmark style logo is inspired by a hamburger menu icon and a bento box which creates direct visual association with food in a physical realm, presented as a service in a digital space.

achievements

The menu is always in user’s native language, vast dish options that allow user to customize his order in any way imaginable & without waiter’s assistance. Significantly reduced guest – waiter interaction time.

Digital menus can be altered easily, no need to make changes & print new menus. Improved customer experience. Potential average order value increase. Brand awareness, less legwork for the staff. Less room for mistakes.