ShagInn

Shaginn is a startup aimed at providing faultless experience of finding a sexual companion online based on user’s sexual preferences. The service’s core values are transparency and user privacy.

My role & input

As a product designer my task was to define an overall style, develop a design system, create user flow, interfaces, interactions and entire experience. All of the above based on given research data.

Services

Branding
Product Design

Industries

AdultTech

Year

2023

ShagInn

Shaginn is a startup aimed at providing faultless experience of finding a sexual companion online based on user’s sexual preferences. The service’s core values are transparency and user privacy.

My role & input

As a product designer my task was to define an overall style, develop a design system, create user flow, interfaces, interactions and entire experience. All of the above based on given research data.

Services

Branding
Product Design

Industries

AdultTech

Year

2023

Goals

Turning search for a sexual companion into a fun experience
Creating a safe digital environment users can trust
Presenting users with extensive information
Providing high-end service that exceeds expectations
Fake control. Full escort identity verification
Considering user’s sexual preferences

Personas

James

Age:54
Gender: Male
Marital status: Divorced
Sexual orientation: Heterosexual
Occupation: Banking Consultant
Income: £162,000/year
Location: London – travels all over the UK

Motives / Goals
Make work trips more enjoyable, spend quality private time with women. Catching up on things he wasn’t able to do in his youth.

Values
Personal connections, intimate conversations free of obligations.

Frustrations
Frequent travel can be exhausting and casual dating has proven to be time consuming, thus spending a night with a sexual worker appears to be the most viable option.

Abeni

Age: 27
Gender: Female
Marital status: Open Marriage
Sexual orientation: Bisexual
Occupation: OnlyFans Model
Income: £72,000/year
Location: Cardiff

Motives / Goals
Increase annual income, early retirement, travel the world, save money to buy a house & quit sexual work by the age of 35.

Values
Faster & higher level of income, personal freedom.

Frustrations
Online work feels surreal and fake, lack of personal connection brings loneliness. Existing escort directories aren’t credible or safe & feel like a scam. I do not feel as if I should pay money to be listed, the client should.

Nasir

Age: 37
Gender: Male
Marital status: Single
Sexual orientation: Heterosexual
Occupation: Multinational Startup CTO
Income: £212,000/year
Location: Abu Dhabi — London — New York

Motives / Goals
Adjust work-life balance, spend quality time in a presence of a beautiful woman while on a business trip.

Values
First-rate services that provide confidentiality, exclusivity & quality.

Frustrations
Finding elite escorts isn’t easy, agencies often overcharge for the services rendered, yet the quality isn’t up to the standard, most websites look suspicious, dating apps take too much time.

Jemma

Age: 31
Gender: Female
Marital status: Single
Sexual orientation: Heterosexual
Occupation: Sex Worker
Income: £85,000/year
Location: Birmingham

Motives / Goals
Become a high-end escort, travel the world, increase income, find a long-term partner in the work field.

Values
Prosperous life, physical health, safety.

Frustrations
Sex work can be frustrating & frightening. It is not easy to find and maintain wealthy clientele.

Solution

An escort directory of verified high-end sexual companions that values user’s privacy, provides a wide range of choices based on user’s preferences & desires.

Logo rationale.
Shag – To have sex with someone. British slang of the late 18th century.
Inn – A place in the country that provides entertainment and accommodations.